PRESS RELEASE

AXA FINANCIAL HIRES BARBARA GOODSTEIN AS EXECUTIVE VICE PRESIDENT AND HEAD OF MARKETING AND PRODUCT DEVELOPMENT

New York – AXA Financial, Inc. has hired Barbara Goodstein as executive vice president and head of Marketing and Product Development.   Goodstein also is now a member of the company’s Executive Management Committee.  The announcement was made by Christopher M. “Kip” Condron, CEO and president of AXA Financial, Inc.

In this key role for AXA Financial, Ms. Goodstein will have responsibility for all life and annuity product design, upgrades and enhancements for both retail and wholesale distribution channels.   She will lead the development of all marketing programs, sales materials and product launches and implementations.   Her portfolio also includes directing market intelligence research and the creation of company-wide advertising and promotion. In addition, she will team with the company’s actuarial and finance areas to assure appropriate product pricing, asset/liability match, risk analysis and underwriting approach. 

“AXA Financial’s strategic focus is centered on providing clearly differentiating financial advice and products, particularly in the retirement planning marketplace,” Mr. Condron said. “We are poised for significant growth in the coming years, and look to Barbara, with her outstanding experience and talent, to continue to drive our efforts in developing innovative products and marketing strategies that meet our clients’ needs.”

Immediately prior to joining AXA Financial, Ms. Goodstein was senior vice president of Personal Financial Services for JP Morgan Chase – a platform she created that provides a broad range of banking and brokerage services to mass affluent clients within the branch system.   Ms. Goodstein defined the value proposition for this $50 billion dollar asset business and was responsible for overall profit and loss (P&L). 

Prior to joining JP Morgan Chase, Goodstein was president and CEO of Instinet.com, a retail entry into the online brokerage industry.   She created the offering, built a team of more than 100 professionals and developed the firm’s positioning, customer value proposition, operations/systems infrastructure and integrated marketing plan.  She also spent three years as vice president of Strategic Business Initiatives with Scudder Kemper Investments, three years as Chief Marketing Office for Van Eck Global, and has led marketing and strategic planning positions with Bankers Trust and Shearson Lehman Brothers.

Goodstein earned her M.B.A in Marketing from Columbia University Graduate School of Business and her B.A. from Brown University.   She holds the Series 7, 63 and 24 registrations.

AXA Financial is one of the premier U.S. organizations providing financial protection and wealth management through its strong brands: AXA Equitable Life Insurance Company, AXA Advisors, LLC, Alliance Capital Management, L.P., Sanford C. Bernstein & Co., LLC, AXA Distributors, LLC, and the MONY family of companies, including MONY Life Insurance Company, U.S. Financial Life Insurance Company, Advest, Inc., and Lebenthal, a division of Advest, Inc. (Member: NYSE, NASD, SIPC.) AXA Financial had approximately $598 billion in assets under management as of December 31, 2004. AXA Financial is a member of the global AXA Group, a worldwide leader in financial production and wealth management. AXA Group's operations are diverse geographically, with major operations in Western Europe, North America and the Asia/Pacific region.  AXA has nearly $1.2 trillion in assets under management as of December 31, 2004.

GE-32773 (7/05)

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