PRESS RELEASE

AXA FINANCIAL'S EQUITABLE LIFE
LAUNCHES REDESIGNED WEB SITE

New York, NY ― The Equitable Life Assurance Society of the U.S., the principal insurance subsidiary of AXA Financial, Inc., has unveiled its redesigned public web site at www.equitable.com. The enhanced site features more dynamic information, intuitive navigation and direct access to the full range of Equitable’s financial services and capabilities.

Equitable.com’s new look and functionality, designed to meet the growing demand for enhanced Internet-based services, illustrates the company’s continued commitment to provide information and tools intended to assist clients and prospects in their understanding of financial planning.

From the site’s homepage, individuals can quickly access, monitor and update secured client account information through easy-to-use pull down menus. Business clients can quickly access their 401(k) plan information, 3^rd party distributors can link to AXA Distributors’ Online Wholesaler, and individual clients, prospects and sales associates at AXA Advisors can connect easily to AXAonline.com.

The Products section contains a life insurance and annuities segment that explains how these investments can fit in an individual’s overall financial strategy, as well as the seven planning strategies of retirement, and a glossary of terms.

An all-new Retirement Center helps employers determine what products best meet the needs of their retirement plan participants and assists individuals in understanding their retirement plan options.

To further aid clients, a new Tools & Information section features a series of calculators and links to useful informational resources about taxes, securities regulation, insurance and social security. The Press Room has been significantly revised. In addition to the most recent company news and information available to the media, the Press Room now includes downloadable images of members of the executive committee. And the Customer Service section has been redesigned to help clients expedite their searches for assistance.

"We’ve addressed the key goals we had for redesigning Equitable’s web site. First, we wanted our clients and prospects to have greater access to the most up-to-date information about our complement of insurance and financial products and services. We also wanted to present this information in a more user-friendly, easy-to-navigate system," said Stacy Braun, Vice President of the Integrated Marketing Communications Group.

"Equitable is leveraging the Internet to connect to a broader and more diverse group of customers who have steadily increased their visits to the site. These improvements will help to enhance the customer relationship," added Dave Wollin, Managing Director of Emerging Technology.

ABOUT AXA FINANCIAL

AXA Financial, Inc., with approximately $480.9 billion in assets under management as of December 31, 2001, is one of the world's premier financial services organizations through its strong brands: The Equitable Life Assurance Society of the U.S., AXA Advisors, LLC, Alliance Capital Management L.P, Sanford C. Bernstein & Co., and its premier wholesale distribution organization, AXA Distributors. AXA Financial is a member of the global AXA Group, a worldwide leader in financial protection and wealth management. AXA’s operations are diverse geographically, with major operations in Western Europe, North America and the Asia/Pacific region. AXA had $802 billion in assets under management as of December 31, 2001 and reported revenues of approximately $67 billion for the full year 2001. The AXA ordinary share is listed and trades under the symbol AXA on the Paris Stock Exchange. The AXA American Depositary Share is also listed on the NYSE under the ticker symbol AXA.

GE-24459 (7/02)